Octopus Energy
Octopus and Forest launched their partnership in December 2025 where Octopus became Forest’s official energy partner, gaining widespread attention across the energy, sustainability and ebike industries and beyond. This partnership comprises Bike Sponsorship advertising, Forest minute codes for Octoplus’ 1M+ users, social collaboration and onboarding Octopus employees onto Forest’s ever-growing Cycle-to-Work Scheme.
As Forest continues to achieve year on year growth, partnering with an energy provider such as Octopus, whose aligned mission statement borne out of London, is a massive step forward to creating a cleaner, greener capital while making travel easier and more accessible than ever.
The Campaign
THE CAMPAIGN
Octopus has branded all 25,000 of Forest’s fully sustainable zero carbon batteries with creative and engaging imagery to leave our 1.5M users in no doubt who is powering them around the city.
Forest’s demand continues to soar with multiple record-breaking months in 2025 and our riders covering over 47M km, which is the same as a quick 1,100 trips round the Earth. Oh, and it’s also saved 2,160 tonnes of CO2 in the process, not sure if we mentioned that.
Furthermore, Forest and Octopus collaborated on a social video coinciding with our press release to create excitement and bring the partnership to life for our combined 360K followers on Linkedin. This was the perfect opportunity for our experienced social media teams to join forces as like-minded innovators in London.
As this continues to grow, it has become imperative to partner with a company that shares our vision and Octopus felt like the perfect fit.
IMPACT
Even during the partnership’s initial launch we have seen measured and considerable impact. With numerous publications reporting on the partnership, culminating in the Octopus CEO being pictured riding a fully branded bike to a meeting at Downing Street.
Forest strives to create long term, sustainable relationships with all partners and as such has provided Octoplus members (Octopus rewards scheme) exclusive free minute codes available to their 1M users. Therefore, reaffirming Forest’s commitment to greener travel while providing added value to our partners.
This is the start of a very exciting partnership with many more unique initiatives, activations and more to come.
