Blog

Forest and Virgin Red, Virgin’s Group-wide loyalty rewards programme, have partnered to give Londoners a new way to use their Virgin Points on everyday rides across the Capital.

Starting as pop-up display ads, Forest digital advertisement has come a long way from its humble beginnings. As we’re constantly looking for new ways we can develop and grow our channel, we aim to exceed the expectations of our partners through prioritising campaign goals and performance.

Cycle to Work with Forest is part of the Government’s Cycle to Work scheme, enabling companies to offer employees access to Forest’s 20,000+ shared e-bikes across London through salary sacrifice.

Ebike aggregator and Dutch-based Umob came to Forest with a primary goal - to grow their brand awareness in London. Twinned with a digital campaign, we launched an out of home London takeover in November 2025, with umob sponsoring 2,750 of our ebikes to effectively create a highly visible mobile campaigns throughout the capital.