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Forest and Virgin Red team up to make riding across London more rewarding
Forest and Virgin Red, Virgin’s Group-wide loyalty rewards programme, have partnered to give Londoners a new way to use their Virgin Points on everyday rides across the Capital. Virgin Red members can redeem their points on Forest bike packages, turning them into journeys around the city. Members can also build their Virgin Points balance to put towards Forest rides through their everyday spending with hundreds of retailers on Virgin Red.
Rewarding new riders
The partnership also introduces an incentive for new Forest customers joining via Virgin Red. Members who are new to Forest will receive a bonus 500 Virgin Points once they complete their first 10 rides within three months of signing, encouraging more Londoners to choose sustainable urban transport.
Virgin Points are for people who say yes - to treats, trips and travel-sized thrills. A spontaneous break with serious style? Absolutely. A cheeky upgrade? Go on then. A treat to end the week? Why not. The possibilities are endless.
Expanding the rewards ecosystem
The collaboration marks an important step in our established strategy to integrate with some of the best loyalty platforms and mobility ecosystems. Now adding Virgin Red to a list including Bolt, umob and FREE NOW.
Jamie Richards, VP of Sales at Forest, said: “We’re incredibly proud to be partnering with Virgin Red. It’s a collaboration that will allow us to bring cycling into one of the UK’s most recognised loyalty ecosystems, giving riders meaningful rewards while helping more people discover affordable, accessible and greener transport."
Sam Kelly, Chief Experience Officer at Virgin, said: “Partnering with Forest gives our members a smart, flexible way to earn and spend points while moving around the city with ease. It’s a partnership that reflects how people want to travel now: convenient, rewarding and more sustainable.”
