Antler

Forest deployed 25 branded bikes across the city in the month October, with the eye-catching rear fenders being displayed across London’s roads. In partnership we launched a competition, offering the lucky winners an Antler Discover Backpack everyday over the campaign. An eye catching prize due to Antlers reputation as a premium holdall bag brand!

OOH visibility for 25 bikes was very strong, with each bike seeing on average, 200 miles of riding throughout the 4 week campaign. This equated to 33,000 minutes of Antler bikes being ridden around London. These statistics highlight the possibilities for further brand recognition with the addition of more bikes.

The month-long campaign saw immense popularity throughout the beginning two weeks, as people were keen to enter themselves into the competition with a chance to win. October 8 in particular saw over 1.4k clicks in 24 hours. Our digital newsletter saw competition submissions double, furthering our impact.

OOH visibility has a defined correlation with an increased in-app engagement. Therefore, we combined the OOH with a bespoke Forest Ads campaign. With over 2.1 million digital impressions, strong Click through Rates (CTRs) and the continuous growth in overall reach and click volume underline how our OOH brand visibility has fed digital engagement.

Impact

Antler’s partnership with Forest demonstrates how our OOH strategy when paired with our in-app advertising can drive a measurable impact. In particular the response to the competition saw 9,356 competition form views, to 1,154 competition submissions. Furthermore, everyone who won a competition ordered their prize! Our results show that our mobile OOH platform actively boosts digital performance and deepens their customer interaction.

Testimonials

“It was a pleasure to work with Forest for our brand awareness and gifting campaign. With the objective of connecting with London’s commuter audience through out-of-home and digital gamification, Forest’s bike network and in-app experience built a 360 experience that aligned with our goals. The gamification and competition pulled in over 1,000 submissions, which blew expectations out of the water and created a positive customer experience. Through both planning and execution, the team worked as an addition to our own marketing team, offering proactive feedback and consistent support.”

Maryam Farrahi, Head of PR & Communications at Antler