Intrepid

Forest and Intrepid collaborated in a 360 campaign that utilised multiple touch points to our user base, offering unforgettable prizes! Offering a weekly giveaway for the month of March, Forest users were in for the chance to win a holiday when they rode more than 10 times in a week. 

Promoting the competition across in-app advertisements, social media posts, and CRM notifications, we were able to hit multiple touch points with our users to consolidate Intrepid as a brand but also educate around the campaign. 

The month-long campaign saw immense popularity, as people were keen to win whilst increasing their activity. Our solus email in particular made a big splash with a ~70% CTR showing notably strong engagement. On top of this, we also saw over +52,000 organic impressions on our collaborative social post on Instagram, setting the campaign off to a fantastic start!

In the spirit of B Corp month, the increased number of trips from the competition resulted in over 70,000 car trips being avoided! This resulted in 100,000+ hours of riding across 280,000+ sponsored trips. 

Impact

Intrepid’s partnership with Forest demonstrates how our 360 strategy when paired with our in-app advertising can drive a measurable impact. Furthermore, we saw a 100% redemption rate on the competition winners! Our results show that our end to end campaign through Forest actively boosts digital performance and deepens customer interaction.