Starting as pop-up display ads, Forest digital advertisement has come a long way from its humble beginnings. As we’re constantly looking for new ways we can develop and grow our channel, we aim to exceed the expectations of our partners through prioritising campaign goals and performance. Through client feedback, reflection, and understanding how the digital landscape is constantly shifting, here are some of features we’ve implemented to ensure our campaigns generate the best results:

Conversion-Focused Measurement: 

As the primary users of Forest are using us to travel from A to B, our Journey Ads placements follow the same rhetoric. Five delivered impressions for every trip, we dedicate a 100% SOV on individual trips that consolidates brands at the forefront of users minds. From discovery and incentive to reminder and action, our sustainable advertisements are strategically placed to drive engagement and cement brand recognition. 

Segmentation and Ideal Audiences: 

With the ability to launch data-led campaigns, we strive to offer our digital partners highly targeted campaigns by utilising the rich knowledge we have on our customer activity. We have a list of multiple functionalities that enable us to launch specific, configured campaigns that prioritise purposeful audiences. Whether it be as broad of day parting, with 70% of trips happening within commuter times, or as detailed as the type of debit card our users use to pay, we have audience segmentation like no other! 

Not Just Inventory, But a Partner:

Expanding out of the industry standard of Digital Out-Of-Home, we’re in the unique position to launch multi-faceted Beyond Media campaigns. Including Functional Out-of-Home on physical bikes, we can create 360 experiences for our users through multiple touch points. Through our work with umob, we combined fenders with in-app placements and CRM to increase visibility across London and drive app downloads. You can read more about how we did it here. 

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